New Beginnings for Us,
New Privileges
for You

The Aditya Birla Group, known for its integrity and stellar performance, today stands at the onset of a new beginning, enabled by our new logo. Our logo, the new mark for new milestones - it's all about us, our glorious past, our unmatchable legacy, our ongoing success, and our exciting journey into the future. As we embark on this dynamic journey, this is a gesture of our gratitude to our key B2B customers and channel partners, without whom this adventure would be impossible.

Introducing Year 2 of the Aditya Birla Privilege Card, which entitles you to benefits and offers across our select businesses and brands. From getting the first look at fashion trends, to exclusive advice on financial services and home building, step into a world of privileges and transform the way you experience the Aditya Birla Group.

how it

Whether you're at the mall, shopping online, or talking to one of our representatives, make sure your Aditya Birla Privilege Card is at hand!

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offers and

We have carefully handpicked exclusive discounts and unique privileges, curated to your lifestyle, at major outlets of the Aditya Birla Group's brands and businesses.


In the 20 years since we launched our first logo, this Group has seen unparalleled growth, built on a strong leadership at the helm, a passionate team and sustained relationships. To be able to find a spot in the Fortune 500 league and to grow from a USD 2 billion company to a USD 41 billion global conglomerate talks volumes of our dedication and strength. Our global footprint has increased from 8 countries to 36 countries backed by a strong workforce of 120,000+ representing 42 nationalities. Over the years, we have only become more dynamic, vibrant, and youthful - aspects that are reflected in our new identity.
As we launch this card, we wish to celebrate you, for your unflinching support and continued loyal patronage over the years. The commitment and confidence that you have reposed in us has been and continues to be a great positive, which we deeply value. So the next time you feel like pampering your family with gifts or building that dream home, make sure you're carrying your personalised Aditya Birla Privilege Card.

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